Marketing and Selling Principles – 80 hours - Course Outline
General Program Overview
- Relating the Strategic Plan to the Marketing & Sales Plans
- Marketing Principles
- Selling Strategies and Customer Relationship Practices
- Product Life-Cycles
- Competitive Analysis
- Effective Advertising and Promotions
- Branding Products and Businesses
- Persuasive Presentations
- Good Selling Practices…(Contact Management and Account Planning)
- Pricing Strategies
- Utilizing Public Relations or Direct Mail to Reach New Customers
- Developing and Launching New Products
- Entering New Sales Channels or New Markets
- Creating a Unique Selling Proposition…U.S.P.
- Developing a Marketing and Sales Plan
- Implementing your Plan
- Graduation Ceremony, Team Presentations
*Note – All subject matter may not be covered due to the constraints of time.
Attend
class five hours per week for 16 weeks for a total 80 hours of
lecture/workshop training. Weekly worksite implementation
projects hone your skills and additional one-on-one
instruction ensures all your questions get answered!
Enrollment is limited. Apply
Now!
Did
you know?
U.S.
employers spent an average of $647 per employee for training
between May and October 1995. (That's only one-third of the
year!) Extrapolated, that means almost $2000 per year was
spent per employee in the U.S. in 1995. (Bureau of Labor
Statistics, December 1996)
May
we help you optimize your training dollars by providing free
state-funded training for your employees?
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